PRIVACY POLICY

Privacy Policy

Last Updated: March 2026

This Privacy Policy describes how The Hair The Lace ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.thehairthelace.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other steps required by applicable law.

Personal Information We Collect Or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact Details including your name, address, billing address, shipping address, phone number and email address
Financial Information including payment card information, transaction details, form of payment and payment confirmation
Account Information including your username, password, security questions, preferences and settings
Transaction Information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel and your past transactions
Communications With Us including the information you include in communications with us, for example when sending a customer support enquiry via our website
Device Information including information about your device, browser or network connection, your IP address and other unique identifiers
Usage Information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly From You including when you create an account, visit or use the Services, communicate with us via our contact page at www.thehairthelace.com, or otherwise provide us with your personal information
Automatically Through The Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies
From Our Service Providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf
From Our Partners Or Other Third Parties in connection with the provision of our Services

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, Tailoring And Improving The Services
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you.

Marketing And Advertising
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email or other means, and to show you advertisements for products or services. You may opt out of receiving marketing communications at any time by using the unsubscribe option in our emails or by contacting us via our website.

Security And Fraud Prevention
We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately via www.thehairthelace.com.

Communicating With You
We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Legal Reasons
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. We do not sell your personal information. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping
With business and marketing partners to provide marketing services and advertise to you
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations including to respond to subpoenas, search warrants and similar requests, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at www.shopify.com/legal/privacy.

Cookies

We use cookies and similar technologies to power and improve our Site and Services, including to remember your actions and preferences, to run analytics and better understand user interaction with the Services. A cookie is a small amount of information downloaded to your computer or device when you visit our Site.

We use the following types of cookies:

Functional Cookies to remember your preferences and improve your experience
Performance Cookies to understand how visitors interact with our Site
Advertising Cookies to deliver relevant advertisements and track campaign performance
Social Media Cookies to enable social sharing and other social media features

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.

Third Party Websites And Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under the age of 18, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us via www.thehairthelace.com to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age.

Security And Retention Of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights And Choices

As a UK resident, under UK GDPR you have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right To Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information
Right To Delete. You may have a right to request that we delete personal information we maintain about you
Right To Correct. You may have a right to request that we correct inaccurate personal information we maintain about you
Right Of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions
Restriction Of Processing. You may have the right to ask us to stop or restrict our processing of personal information
Withdrawal Of Consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent at any time
Right To Lodge A Complaint. You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with applicable law
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders

You may exercise any of these rights by contacting us via our website at www.thehairthelace.com. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before providing a substantive response to your request. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us via our website at www.thehairthelace.com. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including outside the United Kingdom. If we transfer your personal information out of the UK or European Economic Area, we will rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us via our website at:

www.thehairthelace.com

For the purpose of applicable data protection laws, The Hair The Lace is the data controller of your personal information.

These Privacy Policy are effective as of 29 Mar 2026.

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